video and still ads
midnight oil marketing group
CATEGORY
Typography, Video Editing
DELIVERABLES
16x9, 4x5, 9x16 videos and still graphics
DESIGN CHALLENGE
Contribute typography expertise and typeface selection to the creation of video advertisements and design still ads for the car insurance comparison site Insurie. Contribute to concept ideas that provide fresh, engaging takes on how to present the ad content. Collaboration with the Creative Director and Video Editor to achieve advertising strategies.
video ads
I helped come up with the concept for this ad and advised on the execution.
For this concept, I was also inspired by a voiceover trend that has been going viral on social media recently.
I was inspired by trending videos on social media for the typographic style and animations of this ad.
For this video, I helped choose a typeface for the captions that felt cohesive with the persona and target audience.
I was also inspired by trending videos on social media for the typographic style and animations of this ad.
still ads
