queen of thieves 6-book bundle
meta ads
CATEGORY
Ad Design, Typography
DELIVERABLES
6 static ad Creatives in 4:5 and 9:16
4 static carousel ad Creatives (5-6 slides each) in 1:1
DESIGN BRIEF
Objective: Conversions. Drive purchases of the 60% off 6-book series bundle. The creatives must mirror the landing page so the click-through feels consistent. Use exact phrases and facts from the LP (author’s shop) where text appears.
Audience: Adult grimdark and epic fantasy readers. Collectors of signed physical books, audiobook listeners, fans of dark morally grey stories with a strong female lead. Readers of dark thief-academy fantasy, gritty heists, and unflinching coming-of-age tales.
Key Message: The complete Queen of Thieves saga (6 books, all three formats, 60% off) only direct from the author.
Tone: Dark, gritty, atmospheric. Grimdark, not cozy. Dangerous and immersive. No bright BookTok energy.
Creative Requirements:
Sizes as specified per creative. Keep safe zones clear on vertical (9:16) pieces.
Destination is the author's own shop, not Audible or Kindle Unlimited. No Audible or KU logos. Show audio and eBook generically (headphones, waveform, e-reader) instead.
Vary the look across the five creatives. Don't make them all the same.
NO AI-generated images. Use real cover art and real product photos.
Grimdark typography: sharp, dark, high-contrast. Avoid soft BookTok styles.
Make "60% OFF" and "signed" bold and unmissable wherever they appear.