empire of shadows - collector’s edition

DESIGN BRIEF

For these Creatives, I was given a detailed brief from the Marketing team for the copy, composition, and visual style of each graphic.

Performance Strategy
In the past, the best-performing static ads on this account show the edition's craft (foil, edges, binding) under an “offer” hook, with a premise-led, story-driven image as the second engine. Carousels are hit or miss, but the hits are large. 

Empire of Shadows adds something the other editions do not have: a lighter, funnier, romance-tinged premise (1898, a disgraced archaeologist, a rogue who loses his shirt), so the story- and character-driven blocks lean into that voice, while the “offer” blocks do the heavy lifting on the 1898 Edition's period details.

Guidelines

• Maintain alignment with the wording on the client's landing page.

• No prices anywhere on images, carousel cards, or carousel headlines

• No AI-generated imagery. Build from the client's product photography.